Privacy Policy

Element Roofing Services (“we”, “our”, “us”) is committed to protecting your privacy and ensuring that your personal data is handled responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, submit an enquiry, request a quotation or engage our services.

Element Roofing Services

Unit 5, Aston Works, Back Lane, Aston, Bampton, Oxfordshire, OX18 2DQ

Phone: 01865 900 100

Email: sales@elementroofingservices.co.uk

We may collect and process the following information:

• Name
• Telephone number
• Email address
• Property address or postcode
• Details of your roofing enquiry
• Any information provided through contact forms, emails or phone calls

When you use our website, we may collect:

• IP address
• Browser type and version
• Device information
• Pages visited
• Time spent on our website
• Referral source
• Cookie and analytics data

We use your personal information to:

• Respond to enquiries and quotation requests
• Arrange surveys and appointments
• Provide roofing services
• Manage customer relationships
• Improve our website and services
• Monitor website performance
• Comply with legal obligations
• Prevent fraud and misuse

We process your personal data under the following lawful bases:

To respond to enquiries, manage our business and improve our services.

Where processing is necessary to provide requested services or fulfil a contract.

Where you have given consent, including certain marketing communications and non-essential cookies.

Where required to comply with applicable laws and regulations.

We may contact you regarding your enquiry or requested services.

We will only send marketing communications where permitted by law or where you have provided consent.

You may opt out of marketing communications at any time by contacting us.

We use Google Ads and related technologies to promote our services.

These services may collect information about website visits and interactions through cookies and tracking technologies.

This information may be used to:

• Measure advertising performance
• Improve marketing campaigns
• Deliver relevant advertisements
• Track conversions resulting from advertising activity

Google may process information in accordance with its own Privacy Policy.

We may use services such as Google Analytics to understand how visitors use our website.

Analytics information is generally aggregated and does not directly identify individual users.

We do not sell personal information.

We may share data with:

• Website hosting providers
• CRM and enquiry management systems
• Google Ads and analytics providers
• Professional advisers
• Regulatory authorities where legally required

All third parties are expected to handle data securely and lawfully.

We retain personal information only for as long as necessary to:

• Respond to enquiries
• Provide services
• Meet legal and accounting requirements
• Resolve disputes

Retention periods may vary depending on the nature of the information collected.

We implement appropriate technical and organisational measures to protect personal information from:

• Unauthorised access
• Loss
• Misuse
• Disclosure
• Alteration

However, no online transmission can be guaranteed to be completely secure.

Under UK GDPR, you may have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of data
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent where applicable

To exercise your rights, please contact us using the details above.

If you have concerns regarding how your personal information is handled, you may contact us directly.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

https://ico.org.uk

We may update this Privacy Policy from time to time. Any updates will be published on this page with a revised effective date.